For this assignment you are to look at some recent campaigns available here:
https://www.prweek.com/us/campaigncasestudies
Pick a campaign and tell us about it. In your post you must include:
A link to the article about the campaign
The tile of the article
A summary of the article including the company and agency names
Then, connect it to what we are learning.
Does it have something to do with trust, relationships, employees or purpose?
Did it integrate advertising/marketing and public relations?
Was this only a social media campaign or did it include media relations outcomes like newspapers and TV coverage?
Do you think this was a good campaign — what worked well and what didn’t?
A high-quality post is one in which you answer the above elements and support your opinion (for example — don’t just say this has to do with trust but say this has to do with trust because…..). Posts should also be clear, concise, original, and thoughtful, with proper English grammar, syntax, and spelling. The expected length for a high-quality post is between 150 and 200 words.
The completeness/thoroughness of your post determines your grade range for the post. Then the clarity, mechanics, application, and creativity are used to determine your score within that range.
