Please write the report to follow this structure. In addition to this, please use diagrams and tables to illustrate work.
Executive Summary
Provide a brief overview of the entire report, including key findings and strategic recommendations for Greggs.
Table of Contents
Introduction
Environmental Analysis
Internal Analysis
Strategic Positioning
Competitive Position
Sustainability/SDG Position
Strategic Recommendations
Recommendation 1
Recommendation 2
Recommendation 3
Critique Using Mintzberg’s Descriptive Schools
Implications for Implementation
Structures and Designs
Innovation/Digitalisation/Digitisation
Summary and Synthesis
Bibliography
Appendices
1. Introduction
Brief introduction to Greggs
Purpose of the report
Scope and structure of the report
2. Environmental Analysis
External Analysis: PESTLE analysis of the external environment affecting Greggs
Political factors
Economic factors
Social factors
Technological factors
Legal factors
Environmental factors
Industry Analysis: Porter’s Five Forces
Threat of new entrants
Bargaining power of suppliers
Bargaining power of customers
Threat of substitute products
Competitive rivalry within the industry
3. Internal Analysis
Resource-Based View: Analysis of Greggs’ internal resources and capabilities
Tangible resources (financial, physical)
Intangible resources (brand reputation, patents)
Human resources (employee skills, organizational culture)
Core competencies and competitive advantages
4. Strategic Positioning
Competitive Position: Analysis of Greggs’ market position relative to competitors
Sustainability/SDG Position: Assessment of Greggs’ alignment with Sustainable Development Goals (SDGs)
5. Strategic Recommendations
Recommendation 1: Detailed strategic choice with justification and alignment to relevant UNSDGs
Recommendation 2: Detailed strategic choice with justification and alignment to relevant UNSDGs
Recommendation 3: Detailed strategic choice with justification and alignment to relevant UNSDGs
6. Critique Using Mintzberg’s Descriptive Schools
Critique each strategic recommendation against one of Mintzberg’s seven descriptive schools:
Power School
Cognitive School
Environmental School
Learning School
Cultural School
Configuration School
Entrepreneurial School
7. Implications for Implementation
Structures and Designs:
Analyze Greggs’ current organizational structure.
Discuss potential redesigns to enhance efficiency and support growth strategies.
Innovation/Digitalisation/Digitisation:
Evaluate the effectiveness of Greggs’ digital initiatives such as the Greggs Rewards app and delivery partnerships.
Suggest enhancements to digital strategies to improve customer experience and operational efficiency.
8. Summary and Synthesis
Summarize key findings and strategic recommendations
Discuss the overall strategic direction for Greggs
9. Bibliography
List of all references and sources used in the report
10. Appendices
Additional data and information supporting the report
Performance data over time
Relevant charts, diagrams, and tables
Notes on Appendices
Appendices should provide supporting data without being essential to the main argument
Use graphics to illustrate tools and techniques but avoid using tables with full sentences to extend word count
By structuring your report in this manner, you ensure clarity, coherence, and a logical flow of information, making it easier to read and understand while meeting the assignment requirements for Greggs.
