PLEASE NO AI OR PALAGARRISM (I will need a draft for the work on Tuesday plese)
Description of the assessment
Individual
Report
100%
1,500 words +/- 10%
1, 2 & 3
Turnitin / Blackboard Assignment
12:00 Noon UK time, 15/03/2024
12:00 Noon UK time, 26/04/2024
Summary of Assessment Method: An Individual Feasibility Report for a food and beverage operation
(1,500 words).
On successful completion of the module, students will be able to:
1. Critically examine the different functional areas impacting the food and beverage service industry
and identity opportunities that can lead to innovation 2. Critically evaluate the feasibility of various
components of a food and beverage related to the business plan and gain an understanding of the
various constraints placed upon business decisions due to the external environment.
3. Prepare and present a well-researched business idea and feasibility study relating to a food and
beverage business.
Assessment Content
Based on the achievement of learning outcomes 1, 2 & 3. To be submitted in week 10.
In the assessment you are required to prepare a 1500-word feasibility report for a food and
beverage operation of your choice. It can be located in any country and for that reason must comply
with the country’s laws and regulations, but all financial considerations and any costing must be in
Swiss Francs.
3
Sensitivity: Internal
Conducting a feasibility study prior to investing the time and money to open a business can help an
entrepreneur make a more informed decision about the venture’s chances of success because they
often overestimate the size of the market and do not take into account tough competition.
Your research and findings should be included in the feasibility report and referenced appendices
can be included. You should cover the following areas although you are free to include more.
Executive Summary
Consumer understanding
o Consumerdescription
o Needs / Desires / Likes / Dislikes
o Data, facts, numbers, sources are mandatory
Concept & Business objectives;
o Concept
o Valueproposition
o USP/Missionstatement
Assess the market;
o Evaluate potential locations.
o Reviewcompetitionandtheindustrythatyouareentering.
o SWOT
Legal requirements
o Locallegalrequirements
Technical analysis
o Detailed requirements of the facilities,
o Inventory and production
o Storage
o Delivery
7. Management analysis
o Skills and talent of the management team
o Primary duties of each person
o Description of the organization structure.
8. Financial analysis
o BalanceSheet(Preopening+5years)
o IncomeStatement(Preopening+5years)
o StatementofCashFlow(Preopening+5years)
o (Sources and Uses of Cash – Start-up costs)
o Monthlycosts
o Averagecheck
o Openingdays/hours
o Monthly/yearlysales
9. Timelines
o Produce timelines and plan.
o Ganttgraph
10. Conclusion
o Evaluate profitability and success based on the above factors.
