Based on the current position of your new division in the
simulation and your goals for coming quarters, analyze market consumer data,
competitive data, and real-world digital marketing options to develop a
summarized digital marketing plan for your division that benefits growth and
considers competition. In 500-750 words, address the following:
Digital marketing
analysis and budgeting strategies: Based on your analysis of markets and consumer data, discuss the
decision to shift all or a portion of your division’s promotional budget
in the simulation to digital marketing.
Digital marketing
strategies for organizational growth: Discuss the decision to shift all or a portion of your division’s
promotional budget in the simulation to digital marketing. Discuss the
digital marketing strategies that will be used to promote organizational
growth. Consider factors including B2B versus B2C considerations in
digital media, target market coverage, exposure, analytics, and costs.
Digital media
impact: How would the
addition of digital media options influence your division’s overall
promotional plan? Consider the five elements of the promotion mix.
Digital media types
and options: Include
examples of specific social media platforms, blogs, websites,
applications, etc., and a justification for each based on your division’s
goals. Use real-world data by researching the outlets/platforms, reviewing
media kits when available, and citing available sources on exposure,
targeting options, and other factors.
Digital marketing
ties to relationship marketing: Explain
how your digital marketing strategy will improve relationship marketing
efforts and increase revenue.
Monitor digital
media: How will you monitor effectiveness and adjust your
strategy based on your division’s goals? What tools would you recommend measuring
the effectiveness of reaching these goals?
You are required to include both academic and professional
references (e.g., data on analytics, platform use data) to justify your plan.
Submit your individual report in the digital classroom, and
then post your report to your CLC group forum for your group to review. Review
the reports of the rest of your team and, as a group, discuss your individual
plans to create the final digital marketing section to be included in your
group’s Final Report due in Topic 8.
Prepare this assignment according to the guidelines found
in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
