Note/ Write a short (half page) essay per question and structured (use the file document MSW to submit your answers), and be sure that the writing text for this assignment meets the APA format requirements and if a source of reference is used to answer the assignment it should be referenced APA as well with the in-text..
You will be graded on the following:
RUBRICS
Writing Volume (Half a page per answer) = 50 pts
APA Formatting (Running head, page numbering, line spacing, font style and size, paragraphs indents, referencing, in-text referencing) = 50 pts
1. When Procter & Gamble
launched its Pampers brand in Japan, the diaper package confused and disturbed
customers. As in the United States, the package featured the picture of a stork
delivering a baby. Why were Japanese parents perturbed? It turns out that the
myth of a stork carrying babies to expectant parents is unknown in Japan.
Instead, according to Japanese lore, giant floating peaches deliver offspring.
Can you explain what may have caused the intercultural blunder? How could
Procter & Gamble have avoided it? (L.O. 2, 3)
2. A stereotype is an
oversimplified perception of a behavioral pattern or characteristic applied to
entire groups. For example, the Swiss are hardworking, efficient, and neat;
Germans are formal, reserved, and blunt; Americans are loud, friendly, and
impatient; Canadians are polite, trusting, and tolerant; Asians are gracious,
humble, and inscrutable. In what way are such stereotypes harmless or harmful?
(L.O. 2, 3)
