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Overall, this is a too limited piece of work, extremely descriptive and it does hardly
address the assessment brief/requirements – the case context is quite contemporary but
appears to be examined against the Technology Transfer / Innovation background. The
student does not explain why this approach had been chosen and indeed the assessment
brief not been followed. It is positive that many relevant points have been mentioned,
however, your application does hardly address the key subject matter under discussion:
value creation! Marketing and operations is mainly implied, crucial aspects and key
learning outcomes are inferred rather than being explicit. The work would have
benefited from more clarity in the application of frameworks and elaborating further
some of the linkages/disparities between models, especially where the implications of
theory in the module are presented. As presented your technology transfer / innovation
context, focused on the case organisation Tesla, is a narrative but not critically applied –
what kind of actual value is created and how? How do the marketing and operation
functions contribute? Familiarise yourself further with Christensen’s work to fully
understand what disruptive companies and technologies do. If you opt for such an
unorthodox mode of analysis with many inferred aspects, it is of crucial importance to
address issues that extend beyond, for example technology diffusion and its impact (Big
Data, AI). The report is presented in a very generic format. Referencing is not in full
conformance with university requirements. For this level of study this does not suffice,
you need to revise the entire piece of work and strengthen both your theoretical
underpinning and indeed more so the practical application. Go more beyond the obvious,
try to adopt constantly a critical perspective for further evaluation and discussion. But
first – familiarise yourself further with the actual assignment task / brief and module
learning outcomes!
