Assessment Content
For this piece of coursework, you need to produce a health promotion infographic
accompanied by a theoretical summary. An infographic (or information graphic) is “a visual
representation of information or data” designed to communicate complex ideas in an easy
to digest format. There is no set word limit for the infographic, but you are expected to
consider aspects of good design that are consistent with production of an infographic as
described in the literature.
The infographic must target a current health issue, highlight associated health-related
behaviour(s) and include at least two appropriate techniques to support behaviour change
in order to protect, maintain or improve health. When designing your infographic, you
must also consider relevant theory and research relating to effective and persuasive
communication.
The theoretical summary will present a compelling analysis of the importance of behaviour
change in relation to the identified health issue and evaluate relevant theory and research
underpinning the choice of behaviour change techniques. The summary will also justify the
use of specific communication devices used in the design of the infographic to support its
effectiveness as a health promotion tool. The discussion of communication devices should
be separate and distinct from the discussion of behaviour change techniques included in
the infographic.
