You must complete a 3-page (typed 1.5 spaced in 12-point Times Roman font) report
(To be fair and consistent, we won’t read beyond three pages) that demonstrates the insights
you have learned from our invited executives this semester. The 3-page limit excludes the
title page. The report must have the following components (point values for each
component are given in parentheses):
Provide a creative title page; the title itself should also be creative. (2
points)
Common Themes Discuss and analyze three specific common themes touched upon by
our executives. The themes need to be SPECIFIC. So, do not just write
that networking was a common theme. What was a common insight
about networking shared by most of the executives? For each of the
selected themes, provide evidence (quotes or examples from the
executives) that supports your assertion. (6 points)
Differences Provide a critical analysis of any two contradictory messages provided
by our executives. What factors (e.g., backgrounds or industry
characteristics) might have influenced their diverse perspectives? (6
points)
MVE/MVI Reconsider the insights provided by each of our guest executives. In
your opinion, who gets your vote as Most Valuable Executive (MVE)
and why? What was the Most Valuable Insight (MVI) that you gained
from the course and why? Briefly describe one personal implication of
that insight—this is the major take-away from the course. (6 points)
Written Quality Includes grammatical quality (spelling, organization, punctuation), and
written appearance (professional format, section headings) of the report.
(5 points)
Note for Writer: I have added in a page of notes of two CEO’s you may talk about.
