The book report will be four pages in length double spaced. You can select on book from this list.
Assignment Goal – This is to grow your knowledge of strategic thinking and learning from others experiences and knowledge.
Book List
“Truth, Lies and Advertising” by Jon Steel (first account planning book)
“The Perfect Pitch”, by Jon Steel (single best book on new business ever)
“Beyond Disruption” by Jean Marie Dru (single best ad book ever)
“Disruption” by Jean Marie Dru
“Made to Stick” by Chip and Dan Heath (good book on ideas)
“Blue Ocean Strategy” by W. Chan Kim (not an ad book but a great book on strategy)
“Spark” by John Winsor (interesting collection of works)
“The Art of Innovation” by Tom Kelley (I wish this guy was my brother. This is an awesome book on ideas)
“The Ten Faces of Innovation” by Tom Kelley
“Orbiting the Giant Hairball” by Gordon Mackenzie (hilarious book from the former creative director of Hallmark)
“What’s the Big Idea” by George Lois (an oldie but a goodie)
“The Groucho Letters” by Groucho Marx (not an ad book but some of the best writing you will ever read)
“Lateral Thinking” by Edward de Bono (he is the father of creative thinking)
“Emotiononics” by Dan Hill (Dan is an awesome guy, good friend and great read regarding emotional connection of communications)
“Zing” by Sam Harrison (a simple read on creativity)
“Ideasspotting: How to find your next great idea”, by Sam Harrison (similar to Zing)
“How to get Ideas” by Jack Foster (a good primer of getting ideas)
“Being Strategic” by Erica Andersen (a solid strategy book)
“The Hero and the Outlaw: Building Extraordinary Brands through the power of Archetypes”, by Margaret Mark and Carol Pearson
“Hey Whipple: Squeeze This” by Luke Sullivan( one of the best books on creative development and linking it to an idea)
The book report will be four pages in length double spaced. You can select on bo
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