Visually Appealing Cover Page with the business name and team member names
Abstract (150 words or fewer describing the business model)
I. Proposed Venture (not to exceed four (4) pages plus the Business Model or Lean
Canvas)
A. Key problem/need – What will this concept solve or address? Strong projects
clearly articulate and communicate the problem, issue, or need they wish to solve.
The discussion is fact-based and cites appropriate sources.
B. Solution – How will you solve this problem or address this need with your
product/service concept? Strong projects clearly articulate and communicate their
concept well enough to describe how it solves the problem, issue, or need they
identified.
C. Key Customers, Users, and Stakeholders – Who are they? Strong projects
clearly define the target customer(s) qualitatively (e.g. using information collected
from observations, interviews, personas development). Prior to doing interviews,
use casual observations and research.
D. Value Proposition(s) – What are they (e.g. how do you propose to create value
for your customers)? Strong projects contain a compelling value proposition
easily understood by the customer.
E. Competitive Positioning – What is yours? What is your key differentiator (e.g.
relative to potential competitors and substitutes)? Strong projects show their
competitive advantage based on preliminary customer analysis.
F. Market Size – What is the size/extent of the market for this product/service idea
now and in the future? Create a rough estimate of market size and potential
demand. Strong projects clearly determine the target customer(s) quantitatively
(market size estimated today and in the future) and the target price per unit in
order to estimate profit margin potential.
G. Revenue/Income Model – Briefly describe this (e.g. how will you make
money?). Strong projects clearly present how the product/service will be
monetized. There are a lot of good ideas in the world, but not all can be
monetized.
H. Feasibility – In addition to addressing A through G, your team should draw some
conclusions about whether the opportunity is desirable, feasible, and viable. If
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not, describe what the major constraints are. You should be as honest as possible
in deciding whether or not the proposed business concept is worthy of further
investigation through the Customer Discovery Interview process and prototyping
(MVP).
I. Business Model Canvas or Lean Canvas
