ONLY COVER MEMO NEEDED. (Please follow the samples provided)
The chosen company for this project:
Starbucks
Tim Hortons
Peet’s Coffee
Dunkin’
Main requirement: A cover memo (written as a project manager) giving an executive overview of the report: This will describe the purpose of the report, a brief discussion about social media technologies in general and how they are being used, what industry and companies were evaluated, a description of the functions evaluated, how they were evaluated, and the criteria used – this is basically an overall executive summary of the findings. The summary will identify which companies best met the criteria in each function and what your overall impression was for that company. The cover memo will be written in a narrative form and will also include two summary graphics. This memo will be written by the project manager with input and review from the other group members. The cover memo will range from 750 – 800 words. Be concise!
PLEASE FOLLOW THE SAMPLES ATTACHED, THE COVER MEMO WILL INCLUDE: INSTRUCTION – FUNCTION – SUMMARY – 2 SUMMARY GRAPHICS (Please provide source for editing if needed)
PLEASE PROVIDE APA CITATIONS
Project Situation:
You are all
employees at LLD Marketing, Inc., which is a consulting company that evaluates
the marketing effectiveness of clients’ social media activities/websites. Over the last several years, more companies
have begun to use social media as part of their overall communication and
marketing strategies, and we have been asked to investigate how successful
these companies have been, what the current trends are, how companies have
changed the way they do business, and what the future looks like in the context
of social media use.
Objectives of research:
1.
Investigate how businesses and organizations are using social media to enhance communications
and business interactions within companies (employee communications) and externally
with partners, vendors, customers, and the community. Social media includes Web
2.0 technologies such as blogging, messaging tools such as Twitter, IM,
texting, podcasts, and other interactive communication technologies such as
wikis, Linked-In, Facebook, YouTube, Instagram, TikTok, etc. Social media also includes mobile
applications for smartphones and tablets.
2. Investigate
several companies within an industry:
* How are these companies using social media
technologies? Find specific examples
& details.
* How are they being implemented? Is there a
strategy?
* What are their objectives? (You may have to figure this out yourselves.)
* Are they successful? (based on your opinion, various
industry/professional articles, Alexa)
* What results have they seen that can specifically be
tied to social media? Increased revenue?
Reduced
expense? Increased customer satisfaction &/or appeal?
* What improvements could they make?
Sources of information: company
websites, social media sites; online articles, and Alexa (free analytics on
website traffic, rankings, etc.): http://www.alexa.com/
