Micro Project: Create a campaign or a series of blog posts promoting responsible tourism practices, targeting both tourists and tourism providers.
Guidance: Design a campaign that educates tourists and tourism providers about responsible tourism. This could be in the form of a series of blog posts, social media content, or posters. Focus on practical tips, ethical considerations, and the importance of sustainability. You may use a platform that you like (e.g. Facebook for a social media campaign).
You may keep the privacy settings to only yourself if you choose so and then you may submit a pdf print out of the campaign you created.
NOTE: The rubric below is indicative. The grading will be holistic and will not mechanically follow the points mentioned, if any.
Category Criteria
Target Audience & Needs
Clearly identifies & addresses specific needs/concerns of tourists/providers regarding responsible tourism.
Target audience defined, but campaign content may lack specificity or fully address their needs.
Target audience unclear or misidentified, leading to ineffective or irrelevant messages.
Message & Theme
Clear, concise, memorable message emphasizing responsible practices, ethics, & sustainability.
Message present, but lacks clarity, originality, or fails to resonate with target audience.
Unclear, confusing, or contradictory message hindering campaign impact.
Practical Tips & Actionable Steps
Concrete & actionable tips for responsible tourism, encouraging engagement & behavior change.
Tips present, but lack detail, practicality, or fail to guide audience towards responsible actions.
Tips absent, vague, or impractical, limiting effectiveness in promoting responsible tourism behavior.
Creativity & Innovation
Utilizes creative & engaging formats (e.g., blog posts, videos, graphics) to capture attention & effectively communicate message.
Content informative, but lacks originality or engagement, potentially failing to stand out.
Repetitive, uninspired, or poorly designed content negatively impacting reach & audience engagement.
Ethical Considerations & Sustainability
Consistently promotes ethical travel practices, respect for local culture & environment, & emphasizes sustainability.
Ethical considerations mentioned, but lack depth or fully integrate into the campaign’s overall message.
Ethical considerations ignored or misrepresented, potentially promoting harmful or unsustainable practices.
Platform & Distribution Strategy
Leverages chosen platform (e.g., Facebook) effectively, utilizing relevant social media tools & distribution strategies to reach target audience.
Platform choice logical, but campaign may lack engagement strategies or fail to fully utilize potential reach.
Inappropriate platform or poor utilization, hindering visibility & impact on target audience.
Measurable Goals & Indicators
Sets clear & measurable goals (e.g., website traffic, engagement metrics) to evaluate effectiveness & impact.
Goals vague or poorly defined, making it difficult to assess success.
Goals absent, limiting ability to understand or demonstrate campaign impact.
Monitoring & Adaptability
Includes a plan for monitoring audience engagement, feedback, & results, allowing for adjustments & improvements based on data.
Monitoring present but lacks structure or effective feedback mechanisms.
Monitoring & adaptability absent, hindering response to audience needs or evolving trends.
Quality & Consistency
Content grammatically correct, visually appealing, & maintains consistent branding & messaging.
Minor errors or inconsistencies present, but overall quality & professionalism maintained.
Frequent errors or inconsistencies negatively impacting professionalism & readability.
