Minimum 2,000 words
Multigenre Persuasive Campaign (~1,000 words)
This assignment asks you to take a stance on the topic or issue that you have identified within your declared, or prospective, academic major. Drawing from your Investigative Field Essay and Rhetorical Analysis of Field Artifacts, compose three new texts in different genres to convince your audiences to take action.
Example:
Opinion article for a scholarly journal
Infographic (or PowerPoint presentation or research poster)
Opinion article for a newspaper or website (or a speech, radio/podcast ad, email, letter, etc.)
To begin, you will take a stance and develop your argument based on the information you have gleaned from the first and second projects. Then, you will identify your audiences (at least two); that is, you will decide what audiences would (or should) respond to your argument. Making your audience more concrete and specific will make your rhetorical task easier and will result in a more successful project.
Once you have identified your audiences, you will choose three genres that will be most effective for reaching your chosen audiences. Your genres are your choice, but this choice should be informed by your analysis and assessment of your rhetorical situation. Finally, you will compose your three genres, developing a researched argument that will target the specific audience you identify.
Rhetorical Rationale (~1,000 words)
Write a rationale that explains the rhetorical choices you made when composing in each genre and how you see those choices as effective for your purpose, audience, and context. You should explain not only what you did but also why you did it. Finally, your rationale should evaluate the effectiveness of your choices (as indicated by feedback from classmates and instructor), acknowledging when something didn’t work as you intended.
I have attached the Investigative Field
Essay aand the Rhetorical Analysis of Field Artifacts which you have written for my field, prior to this assignment.Please use the files and topics in the files to complete this assignment. I have also attached another student’s example but that is not my topic or field.
Documentation Style: The three compositions should use formatting and citation styles appropriate for the selected genres; the Rhetorical Rationale may be crafted using the documentation style of your field, but it must be formatted in Times New Roman, 12 pt. font, double-spaced.
