Below you will find the project description of my entire thesis. HOWEVER I only need you to write on one section of the thesis. PLEASE DO detailed notes as I need them to show to my teacher and ALSO eventually the entire research report on the section of the thesis. You need to research everything about champagne whether it is it’s history or past marketing and strategies of champagne brands. I also need you to research wine history in general.
Here is the project description:
Mission
To conduct a comprehensive analysis of the competition between rosé wines from Côtes de Provence AOC (Appellation d’Origine Contrôlée) and rosé wines from other regions around the world. Students will explore the differentiation factors that make Côtes de Provence unique and assess its potential to become the “Champagne of Rosé Wines”, meaning the most desired rosé wine in the world, emphasizing the region’s potential for producing high-quality and sophisticated rosé wines. Additionally, the project will address the risks associated with newcomers in the market and the impacts of climate change, while emphasizing the importance of sustainability in differentiation.
Deliverables
Market analysis of Rosé wines and competitor benchmarking
Market Analysis:
• Compare and contrast Côtes de Provence AOC rosé wines with rosé wines from other regions around the world, such as California, Australia, Spain, and Italy.
• Evaluate global trends, consumer preferences, and pricing strategies.
Differentiation Factors:
• Examine the unique characteristics of Côtes de Provence AOC appellation, including terroir, grape varieties, winemaking techniques, and regional history.
• Assess the role of AOC (Appellation d’Origine Contrôlée) and of the CIVP (Conseil Interprofessionnel des Vins de Provence) in maintaining quality standards.
Becoming the leader of the rosé category:
• Investigate the significance of heritage, tradition, exclusivity and scarcity from the AOC.
Risks with existing competition and newcomers from other regions in the world:
• Analyze the potential challenges posed by other regions to the rosé wine market: established players and newcomers (ex: Kylie Minogue wines in Australia)
Climate Change Impact:
• Investigate the effects of climate change on rosé wine production in Côtes de Provence AOC and other regions.
Sustainability and Positioning:
• Examine the role of sustainability and eco-friendly practices in differentiation.
• Assess the demand for organic, biodynamic, and sustainable rosé wines among consumers.
• Explore and present the sustainability initiatives taken by wineries in Côtes de Provence and their impact on differentiation and consumer perception.
Please investigate the following points and more:
How was Champagne able to establish itself as a region?
What were the key differentiating factors?
How does Champagne stay relevant in today’s age?
What is the timeline, what are the milestones (first exports, etc.)?
How do certain Champagne brands differentiate themselves (e.g. Dom Perignon label, Veuve Clicquot, Moet Chandon, etc.)
What other regions have similar success stories?
Which ones are emerging?
How are they approaching this?
Which regions lost relevance?
Why did they fail?
The document attached is the research I have so far.
