Part A should cover the following sections. Expected length: 3-5 pages. Tables & Charts are encouraged.
Cover page (3 points)
INTRODUCTION
1.1 Market Definition [Identify your company of interest and its mission statement. Think through its mission statement and how that might differ (or not) with other companies in the industry. Define your company’s market and stakeholders – brand: based on your review of this company, what types of employees, suppliers, customers, and shareholders might be attracted to this company?] 12 points
1.2 Study Assumptions [Mention any broad assumptions made in your report.] 5 points
1.3 Study Deliverables [State what value you intend to deliver with your report. What would anyone who reads your report learn? Highlights/takeaways from your study/report. This is a portion you will revisit as well to modify as you complete your report.] 5 points
EXECUTIVE SUMMARY [Summarize your report – Do very last.] 10 points
RESEARCH METHODOLOGY [What approach have you taken in pulling together your report?] 5 points
MARKET OVERVIEW
4.1 Introduction
4.2 Capacity/Size of Market and Forecasts through 2030 [Where are or what location is the key market for your company’s product…might be helpful to track one of these locations even if it extends beyond the US. What is the outlook for that market through 2030?] 10 points
4.3 Recent Trends and Developments [describe any trends/developments worth noting e.g how has the industry/market changed in the last 5 to 10 yrs.] 10 points
4.4 Government Policies and Regulations [what government policies/regulations currently shape or might shape your company specifically or the space in which your company operates.] 5 points
4.5 Market Dynamics
4.5.1 Drivers: PESTLE Analysis [How do the following factors affect this industry/company: Political (P), Economic (E), Social (S), Technology (T), Legal (L), Environmental; the risk section of the Form 10K reports might help in this regard] 15 points
4.5.2 SWOT Analysis [What Strengths, Weaknesses, Opportunities, and Threats do you see for this company? the risk section of the Form 10K reports might help in this regard] 15 points
ATTN: Using Visual tools, tables, charts, etc. other than words and long paragraphs. (5 points)
Use the attached document to create part A of project.
