Begin with an introduction where you clearly state the relevance of brick and mortar setups in the context of international business and management. Highlight the intent to explore how traditional physical business models are adapting or surviving amidst increasing digitalization and global market trends. This section should briefly summarize the key areas you’ll delve into further in the essay.
Transition next to the topic description. In this part, define what brick and mortar refers to specifically within international business and management. Discuss the traditional structure of these businesses and how they differ or are similar across various countries due to cultural, economic, or regulatory differences. Outline the types of management strategies used in brick and mortar businesses internationally. This will provide a detailed background and context for the subsequent analysis.
Then, review on the future of brick and mortar in international business. Here, evaluate ongoing trends and their implications on physical stores, such as the integration of technology in-store experiences, the shift towards omnichannel retailing, and the challenges of maintaining a physical presence in a digital age. Speculate on future developments and suggest potential strategies for brick and mortar businesses to thrive in an increasingly globalized and digital marketplace.
