Business Marketing Plan for The Vaux Sunderland
Develop a marketing plan, outlining strategies to promote The Vaux Sunderland, integrating branding initiatives to enhance visibility, engagement, and revenue generation. The plan should reference various marketing channels to achieve these objectives. You should provide an analysis of strategies, identify target audiences, and incorporate branding efforts to differentiate The Vaux Sunderland.
Objectives you could consider:
Establish The Vaux Sunderland as a vibrant location in Sunderland.
Increase awareness and interest in residential, commercial, and retail spaces within The Vaux Sunderland.
How to attract potential businesses tenants, buyers and/or visitors.
Foster community engagement and integration through events, partnerships, and local initiatives.
Target Audiences could be:
Residential: Young professionals, families, and retirees seeking modern urban living with convenient access to amenities and transportation.
Commercial: Startups, small businesses, and corporations looking for flexible and innovative office spaces in a vibrant community.
Retail/hospitality: Local residents, commuters, and tourists interested in shopping, dining, and entertainment experiences within a mixed-use environment.
Marketing Strategies could include:
Branding Initiatives: Develop a distinctive brand identity for The Vaux Sunderland, highlighting its modern design and lifestyle amenities through visual branding, storytelling, and community engagement efforts.
Digital Marketing: Utilise targeted online advertising and social media marketing to reach potential tenants or buyers, driving website traffic and engagement.
Community Engagement: Host events, workshops, and networking opportunities to engage with local residents, businesses, and stakeholders, encouraging a sense of community ownership and pride.
Strategic Partnerships: Collaborate with local influencers, businesses, and organisations to extend brand reach. This could include Sunderland BID, The University of Sunderland, local celebrities etc.
Marking Rubric
Criterion
Marks
Appropriate themes/topics discussed:
The report content matches the title and is relevant
Report has a clear introduction, literature review, discussion and conclusion
Report is readable and understandable
30%
Writing protocols followed:
File saved with student name and appropriate title
Header (e.g., student name, student ID, module code, module title) and page numbers inserted
Essay text has been justified (note: reference list is not justified)
Appropriate font size (Calibri 10 or Arial 12) and font colour (black)
Within word count (+/- 10%) and word count stated (at the end of the essay)
No contractions or colloquialisms
Accurate spelling (no American spelling)
Correct use of punctuation; use of complete sentences and appropriate paragraph structure/length
1.5 line spacing (reference list in single line spacing)
Written in the third person voice (no personal pronouns)
20%
Referencing:
Referencing is in Harvard style.
Citations provided and in the correct format.
Reference list provided and in the correct format.
Matching citations and reference list.
Use of authoritative and varied sources. Demonstrated an in depth understanding and appreciation of the resources
40%
Overall effort
Has the marking rubric been adhered to?
Have instructions been followed?
10%
100%
