Assignment Task and word count:
For this assignment, you need to research and write a case study essay (3,500 words +/-100) on an effective business relationship management strategy, for a specific organisation that incorporates a critical appraisal of current practice.
My chosen organisation is Bosch
Assignment Details and Instructions.
This is a case study based, written essay style, individual assignment.
You are required to research and critically investigate a business relationship strategy for strategic partnerships. This should be based on real-world partnerships from a specific and clearly identified company. The case study you select can be a commercial or non-commercial organisation, but it must include the following features:
· Engaged in strategic partnerships or projects
· Allow for analysis of the practices of 1 type of external business relationships (e.g., supplier, customer or stakeholder)
· Examines the dynamics between internal and external business relationship management practices and how these are managed/integrated.
You need to briefly explain the purpose and value of the partnership type, outlining the company’s current nature of business relationship management practices. Select 1 strategic partnership type and appraise its value to your chosen company, providing rationales as to why it is strategically important to manage these relationships both effectively and efficiently. Careful consideration must be given to the presentation of case data using devices such as tables and quotes to substantiate your findings. Compare and contrast the similarities and differences in the relationships you are analysing. Evaluate how effective the organisation is at managing your chosen type of relationship.
Introduction (250 words)
Introduces the case, including the background and any previous studies of the issue. Describes the purpose of the study and the specific questions you are trying to answer.
Literature review (700 words)
Provide a brief overview of the academic literature that act as sensitising concepts and supporting frameworks for data collection. This should include a synthesis of key concepts, your claim about the nature of the relationship between the concepts and the conceptual framework that diagrammatically illustrates this.
Method (250 words)
Explains how the study was carried out, and how you developed the case study e.g., what research method(s) did you use to collect data?
Results (900 words)
Describes what you found through your case study development, e.g., the main themes that came from your critical analysis of rich data that supports your observations. Evidence of qualitative and/or quantitative data such as quotes, tables, etc.
Discussion (900 words)
Critically discuss your case study findings. How do they compare or contrast to the existing literature? How does practice inform theory? Note that a case study is a study of a particular situation so you can’t generalise the results to all other situations. That means your discussion should focus on what can be learnt about that situation and the individuals involved.
Recommendations and conclusion (500 words)
Sum up the main points of your findings and discussion. Explain how this has contributed to theory and practice. Provide proposals for future action to solve the problem or improve the situation. Explain any limitations and opportunities. What should be done by whom, how and when?
· Paper length 3,500 words +/- 100
· Only main body text is included in word count. The following are not included:
cover page, contents page, abstract, tables, figures, images, references and appendices.
· Include a cover page with your assignment title, your name and word count total.
· Provide an abstract summarising the key elements of the assignment.
· Include page numbers.
· Include a contents page.
· Use font size 11 Calibri or equivalent.
· Use headings and subheadings to structure your paper.
· Use evidence, facts and figures where necessary.
· Provide citations and reference list to Cite Them Right Harvard standard.
· Label and title tables, diagrams and figures and cite in text.
· Submission must be in Microsoft Word format (not pdfs).
and what you must NOT do:
· Do not use Wikipedia, dictionaries, or other inappropriate web sites to develop your argumentation.
· Do not rely on generic texts books, these will not contain the information you need.
· Do not go over the word count, no work will be marked over the maximum limit.
