I need a paper written based on the attached proposal, critiquing the campaign by Dove called “Real Beauty”. Please reference the attached word doc and reference the below information and criteria:
Assignment Prompts: Your final paper consists of an elaboration of the four prompts you submitted with your Final Paper Proposal. The should include:
A description of a persuasive campaign that you will be critiquing.
A description of why you would like to critique this persuasive campaign. Indicate personal and/or professional reasons as to why the chosen campaign is interesting to you
A link to the campaign (or message) so I can review it.
Your analysis of the campaign. Your approach to analyzing the campaign can be quite flexible; it is just important that your critique includes an in-depth analysis of the persuasive message in relation to the content we’ve covered at some point in class. Your analysis should describe how the campaign is presented (modality), the audience it is intended for, and whether it was persuasive (if possible)
All written assignments should be written in full sentences and paragraphs (unless otherwise noted in the assignment).
Please apply at least two of the persuasion theories and topics covered in the critique:
Theory of Reasoned Action and Theory of Planned Behavior
The Elaboration Likelihood Model
Inoculation Theory
Discrete emotions- positive and negative
