· Wordcount: 2000
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Task:
Context
Yay Snacks – https://yaysnacks.es/en – is a start up looking for venture capital finance to grow its business.
Instructions
Write up a Business Plan for Yay Snacks following this structure:
Cover Page
Executive Summary
Table of Content
Introduction to the Business Idea (300 words approx)
Develop a Marketing Strategy to expand the brand here in Spain covering both physical and digital channels (400 words approx)
Marketing Plan based on 4Ps and RACE frameworks (400 words approx)
Operations Plan (300 words approx)
Financial Plan should include: (400 words approx)
Estimate the cost of this plan
Estimate the potential revenues after three years.
Show that your business idea will be profitable after three years.
References
Appendices
It assesses the following learning outcomes:
· Outcome 1: To learn how to write a Business Plan
· Outcome 2: To convince a venture capitalist to finance a business
· Wordcount: 2000 · Cover, Table of Contents, References and Appendi
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