Golden Arches in the Digital Age: A Strategic Information Systems Outline Challenge for McDonald’s
Iconic McDonald’s is facing a crossroads as its business must contend with the ever-evolving consumer in the digital age.
Your assignment is to leverage your knowledge of Strategic Information Systems, their application in a dynamic business environment, and the five Course Learning Objectives to create an outline for a plan to review the current SIS landscape tasked with revitalizing McDonald’s products, services and messaging to meet the ever-changing needs of their loyal, but demanding customer base.
Let’s set the stage with a review of McDonald’s current landscape.
McDonald’s landscape:
Despite a massive global reach, McDonald’s faces the prospect of declining sales, particularly among younger demographics with ever-changing needs and wants.
Increased and intense competition from their fast-food counterparts, new and well-established fast-casual chains, and pandemic-fueled delivery-focused chains.
Ever-evolving customer expectations that require constant personalization of service and product offerings, coupled with heightened convenience and ethical sourcing.
The Assignment:
Present your findings in a well-structured, minimum 800-word outline consisting of the five Course Learning Objectives (CLO), each with (at minimum) three bullet points describing action items related to its respective CLO that would act as a guide for a comprehensive review by the executive team in charge of McDonald’s. The review should include forward-looking initiatives for KYC (Know Your Customer), servicing the customer, creating new products and production efficiencies, and initiatives to continually improve financial results.
Outline Headers:
IT-Informed Business Strategy (CLO 1 – Evaluate McDonald’s business strategy as supported by their IT capabilities – Evaluate.) HINT: Evaluate, Propose, Consider, Analyze.
IT Architecture Analysis (CLO 2 – Analyze the organization’s comprehensive IT Architecture and models – Analyze.) HINT: Identify, Recommend, Consider.
Fostering an Analytics Culture (CLO 3 – Develop a plan to create an analytics culture within an organization – Create.) HINT: Develop, Address, Propose, Emphasize.
Emerging IT Landscape (CLO 4 – Appraise key emerging issues in the IT landscape – Evaluate.) HINT: Identify, Evaluate, Recommend.
Google Cloud Assessment (CLO 5: Assess Google Cloud services as an IT infrastructure technology for business needs – Evaluate.) HINT: Compare and report concerns and/or limitations.
Remember:
Integrate all course competencies (Ethical Reasoning, Oral Communication, Strategic Decision Making, and Leadership Skills) throughout your analysis and recommendations.
NOTES: References and In-text citations are not necessary for this assignment. Utilize the Outline Headers as supplied. Create a minimum of three bullet points per header. Your word count total should be for your bullet points ONLY. The total word count should not include any supplied information.
