The export business plan will be on exporting baby formula to the country of Kenya.
Please follow the guidelines.
Business Plan Requirements:
Business Plan Pages Section Header Summary
Part 1 1 PURPOSE Why has the plan been written
Part 2 1 Table of contents
Part 3 1 Executive summary This is short & concise. It covers the Principal points of the report and is prepared after the plan has been written.
Part 4 5 Introduction Product & foregin country did you select & why
Situational Analysis Describe the product to be exported
Present a brief history of the country as it relates to its origins and trade history
Cultural Overview
The norms, practices, social structure , etc. that may aid (or hinder) the
reception of your product
Consumer attitude toward product
Educational levels; ability to comprehend
instructions, ability to use product
Languagues; labels, instructions
Political Enviroment An overview of the governance structure
of the country along with any legal-politcal
Forces
Label & packing requirements
Export Marketing Plan
Long & short term goals, characteristics of an
ideal target market for your product given the country selected, market screening
Economic Development
How developed the country is and how this will
influence the sucess of your product
Purchasing power
Wages
Infrastructure
Summary
Part 5 2 pages References
paper must be in APA format to include:
The use of headings and subheadings
Times New Roman 12-point font
1 inch margins
Paragraphs with a minimum of at least 5 sentences
The first line of each paragraph should be indented 1/2 inch
Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.
At least one to two reference (or works cited) pages.
References must be no older than 5 years.
