Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar, and include references cited in APA format
Supporting Materials
The following resource(s) may help support your work on the project:
Document: Memo From Legal Department
This is the memo from the legal team detailing their concerns with the sales and marketing proposal.
Document: Marketing and Sales Executive Summary
This is a proposal from the sales and marketing departments to increase rewards memberships in low-income markets.
Document: Vision, Mission, and Values Statements
This document contains the vision, mission and values statements of your company.
