For your final project of the semester, You will plan, design, and compose several different texts across multiple types of media in order to persuade community members to change their ways of thinking about a particular health issue and to prompt them to begin instituting healthier or safer practices.
For this assignment, then, you will create a minimum of 4 different texts in at least 3 different genres that together constitute a coherent public health education campaign. These texts should differ, if only slightly, in their audience and their medium, if not also in their purpose and their message. At least one text must be digital or a mock-up of a digital text. As you might anticipate, your decisions about the textual content and the visual design of your materials can and should be influenced by the audience, purpose, and context for each specific document. Your total word count for this assignment should be no less than 2500 words.
Public health campaigns require a multi-pronged approach, using multiple genres of print, audio, and visual, and multimedia texts to reach several different groups. As such, planning is a key component of this assignment. Consider these different dimensions of your project:
Audiences are not one large undifferentiated mass, so you will identify different segments of a community and examine each one’s knowledge, attitudes, beliefs, health practices, and media preferences. Examining the audience in a sharply focused way will help you to identify the best audiences for your campaign and the specific messages that you could tailor to each one. Are community members in the best position to change these health practices in a significant way, or are their barriers impeding their action that you first need to persuade policymakers, activists, and other public leaders to remove?
Media choices must be applicable to the message and to the audience, so you will examine a range of different media choices—from brochures, billboards, ads in newspapers and on public transit, and simple posters to informational presentations, scripts for video and audio Public Service Announcements (PSAs), and social media messages—and determine which ones are most applicable to the message you want to deliver and the audience you want to deliver it to.
Delivery strategies must be designed to ensure that the multiple textual components of your campaign circulate to their intended audiences. Your goal as a public health communicator is to reach these audiences in places where you can grab their attention and focus their thinking about the issue, so designing a strategy for delivering the documents will be critical to their success.
Research affords you insight on previous approaches to educating the broader public about this issue and persuading them to change their behaviors. What successes or failures in terms of the audience, the message, the media choices, or the delivery strategies can you learn from as you design your own health communication campaign? Research also enables you to understand policies or laws related to the same health practices that you target in your campaign. In what ways do or do not these laws work to change people’s health behaviors for the larger good?
For the assignment the four artifacts i chose are
op-ed, workshop script, brochure, and Instagram post caption. don’t worry about the digital art i just need text for this. the topic is dental patient safety in North America. I have attached previous work for better understanding.
