eflect on the most significant talking points about the healthcare product or service solution you have proposed. These points should be those you think will educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case (including financial points, budgetary impacts, SWOT takeaways, cost-benefit analysis takeaways, etc.).
Consider how you might highlight these significant talking points in an elevator speech to stakeholders.
Start by writing a summary that defines major points you want to include in the elevator speech. This summary should be supported with scholarly references and properly formatted to meet the rubric standards. Use the summary to identify significant talking points that you will use for your elevator speech. Post a 2- to 3-paragraph draft of an “elevator speech” designed to both educate and “sell” decision makers on the healthcare product or service you have proposed. Your elevator speech summary should address what you believe are the significant talking points necessary to educate decision makers and other stakeholders on the benefits of your idea as well as clarify the business case. Remember, an elevator speech should be approximately 30-60 seconds.
references
Penner, S. J. (2016). Economics and financial management for nurses and nurse leaders (3rd ed.). New York, NY: Springer Publishing Company.
Chapter 13, “Entrepreneurship and Practice Management” (pp. 401–427)
Chapter 15, “Health Policy and Future Trends” (pp. 447–457)
Jakobsen, L., Qvistgaard, L., Trettin, B., & Rothmann, M. (2021). Entrepreneurship and nurse entrepreneurs lead the way to the development of nurses’ role and professional identity in clinical practice: A qualitative studyLinks to an external site.. Journal of Advanced Nursing 77(10), 4142-4155. https://doi.org/10.1111/jan.14950
