1.
Existing mission, objectives, and
strategies.
2.
A new mission statement (include the
number of the component in parenthesis before addressing that component).
Great mission statements address these 9 components:
· Customers: Who are the firm’s customers?
· Products or services: What are the firm’s major products or
services?
· Markets: Geographically, where does the firm compete?
· Technology: Is the firm technologically current?
· Concern for survival, growth, and profitability: Is the firm
committed to growth and financial soundness?
· Philosophy: What are the basic beliefs, values, aspirations,
and ethical priorities of the firm?
· Self-concept: What is the firm’s distinctive competence or
major competitive advantage?
· Concern for public image: Is the firm responsive to social,
community, and environmental concerns?
· Concern for employees: Are employees a valuable asset of the
firm?
3.
Analysis of the firm’s existing business
model.
4.
SWOT Matrix and Analysis (comes from
researching the firm, industry, and competitors). It is important to know the difference
between causes and effects in the SWOT analysis. Causes are important, not
effects. Focus on internal and external
analysis when completing this matrix.
This matrix should be based on research and contain quantifiable
metrics. There should be 8-10 items in
each quadrant, with research support for each item.
5.
Once the SWOT Matrix and Analysis is
created, construct the TOWS also known as the Bivariate Strategy Matrix.
6.
Group Map – create this based on the
firm as a whole or a specific SBU, clearly identify which method you chose and
why.
7.
Competitive forces analysis, use PESTLE
and Porter’s Five Forces as the foundation for this analysis. Clearly identify the factors that are
impacting the firm, research is required to support the position taken in your
narrative.
-No Ai generated work
-Use scholar sources
-Follow rubric attached
-Include turnitin plagarism and AI report
