Instructions
Please review the following case study regarding Smiles Mortgage Company. Read the full assignment thoroughly and then do a full analysis on this topic and submit the deliverables that are requested.
**Case Study **
Smiles Mortgage Corporation
**Background:**
Smiles Mortgage Corporation (SMC) is a mid-sized company that has been in the mortgage lending business for over 15 years. SMC has built its reputation on personalized customer service and competitive rates. However, the landscape of the mortgage industry has changed significantly in recent years due to economic fluctuations, changing regulations, and emerging fintech competitors.
**Situation:**
In the past two quarters, SMC has noticed a drop in new mortgage applications and an increase in customer complaints related to the loan approval process. An initial internal review suggests that SMC’s product offerings have not evolved with market expectations, and there are communication gaps between the mortgage advisors and applicants.
**Task:**
You are a part of a team of business analysts hired by SMC to help identify underlying problems and propose solutions that will revive the company’s performance.
**Your Analysis Should Have Four Distinct Subheading That Address the Following:**
1. **Market Trend Analysis:**
– Evaluate the current trends in the mortgage industry, including customer expectations, technological advancements, and competitive offerings.
– Identify the key trends that SMC should respond to and justify your reasoning.
2. **Product Portfolio Assessment:**
– Analyze SMC’s current mortgage products. Are they meeting the needs of today’s market?
– Propose modifications to existing products or suggest new products that SMC should consider offering.
3. **Communication Strategies:**
– Review the current communication processes between mortgage advisors and clients.
– Develop strategies to improve communication and enhance customer satisfaction.
4. **Innovation and Imagination:**
– Explore innovative practices in the mortgage industry that could be adopted by SMC.
– Encourage imagination by brainstorming a novel product or service that could be a game-changer for SMC.
**Deliverables:**
1. A detailed report that includes your findings, analysis, and recommendations (Word document).
2. A presentation that effectively communicates your recommendations to SMC’s management team (Power Point presentation).
**Conclusion:**
This case study will challenge you to apply your analytical skills to a real-world business scenario
**NOTE**
Since this is a fictitious mortgage company you should feel free to make up or create any details necessary to complete the assignment. Be professional and show your creativity as well as your logical thought processing
