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The purpose of this assignment is to give future managers / leaders (you) exposu

April 16, 2024
International marketing

The purpose of this assignment is to give future managers / leaders (you) exposure to how new / disruptive technologies influence business decisions.
Subject of new technology: chat-based AI
Step 2: Using sources in the library and the internet, find at least three interesting articles (e.g., from The Economist, Wall Street Journal, etc.) that address this issue.
– I HAVE THE 3 SOURCES I would like my writer to use, attaching them as files to make sure writer has access.
Step 3: Assuming the role of a marketing manager at a major US based firm (MICROSOFT), write a comprehensive assessment of how this new technology could impact the various aspects (i.e., engineering, finance, marketing, international marketing, sales, research & development, etc.) of your business and corporate strategy. Please clearly indicate the name of the firm and the industry it belongs to. Please make sure to include the URL for the news articles in your assessment. 
GRADING RUBRIC REQUIREMENTS: 
(i) Please ensure that your work is at least two pages long, but no more than three pages long. Please do NOT give me just two or three sentences.
(ii) Please make sure to provide ample justification, and that your assessment is comprehensive i.e., just one or two sentences will NOT suffice.
(iii) Please complete the assignment in Arial, 12-point font size, left aligned, double-spaced with one-inch margins.
(iv) Please use APA citation format. The Purdue Online Writing Lab (Purdue OWL) is a tremendous resource. Please visit the following website to access the APA Formatting Style Guide: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.htmlLinks to an external site.
(v) Please review the following link on how to cite chatGPT: https://apastyle.apa.org/blog/how-to-cite-chatgpt/Links to an external site.

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