Write a 1500 word critical analysis report discussing the role of sponsorship in motorsport. Discussion should include some analysis on the impact of the recent COVID-19 pandemic on sponsorship deals and how this might change the structure of sponsorship relationships in the future.
Your report should include the following: •
•The evolution and growth in importance of sponsorship in motorsport as it relates to drivers, teams, venues, events and the sport itself •
•The critical role of sponsorship in relation to participation and survival in motorsport from the various stakeholder standpoints •
•Discussion of how the recent COVID-19 pandemic has impacted on sponsorship relationships and how these might evolve as the fallout from the crisis subsides •
•Discussion of the most effective ways of approaching, creating, activating and measuring sponsorship deals. Make reference to relevant academic theory and relevant case studies. Do these theories still apply in a post-COVID or similar global crisis scenarios? •
•Assessment of the potential of motorsport as a medium for increasing brand awareness and fan engagement • •Consideration of how the competitive standing and reputation of individuals, teams, venues and sport owners/managers in their respective motorsport series impact on the achievement of securing and activating sponsorship
Write a 1500 word critical analysis report discussing the role of sponsorship in
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