a term paper according to the following guidelines:
Country/RegionInformation
Vietnam
Sample Resources: www.cia.gov – www.state.gov
Write about the country’s Location, Population, Political and Socio-
Economic Situation, System of Government, Trade Regulations, Transportation System, Currency, Channels of Distribution, Logistics, and Culture.
Product/ServiceDescription
Oil cooking US technology
Provide a detailed description of what your product/service is and emphasize customer benefits. Explain the role of your product/service and advantages it has over competitors. Provide Information about the product/service’s life cycle. Is there any copyright, patent, or trade secret data? Research and development activities that may lead to new products and services
Market Analysis
Conduct a market analysis to describe the Business Potential for your product or service in the country.
Targeted customer segments
Anindustrydescriptionandoutlook,includingstatistics
Historical, current and projected marketing data for your product/services
Adetailedevaluationofyourcompetitors,highlightingtheirstrengthsand
weaknesses
ExportStrategy
Design an export strategy for your assigned product or service. How will you market it in your country?
Anexplanationofhowyou’llpromoteyourbusinesstocustomersandenter the market
Detailsaboutcosts,pricing,promotions,anddistribution/logistics
Anexplanationofhowthecompanywillfunction,includingtheoperations
cycle (from acquisition of supplies through production to delivery)
Information on sources of labor and number of employees
6. Data on operating hours and facilities such as sales office or franchise, establish a facility, be part of a joint ventures, or wholly owned subsidiary (Ex: FDI – Greenfield Investments – Large MNCs)?
Three-YearPro-FormaFinancialStatement
a. Pro forma financial statements are based on certain assumptions and projections.
b. Include:incomestatements,balancesheets,cashflowstatementsand capital expenditure budget.
Term Paper should be written like a real business plan
