The goal of this essay is to provide a thoughtful analysis of your chosen advertisementSteps to analyzing an advertisement rhetorically[1]:
Identify the situation:What motivates the author to create this advertisement? What key contexts surround the issue or topic discussed by the author?
Identify the writer’s purpose: What does the author want readers to do, think about, or understand?
Identify the writer’s claims: What is the author’s main claim with advertisement?
Identify the writer’s audience: What do you know about the author’s direct audience? Who is the author trying to persuade with the advertisement? What is the structure of the advertisement? Is ethos, pathos, or logos used?
Identify the writer’s visual choices: What colors do the author use? What emotions do those colors convey? How much white space is in use? What type of font? What is the focus visual of the image? How do these things effect the audience viewing the advertisement?
Criteria for Success:
An introduction that introduces and contextualizes your advertisement and provides a clear thesis (offer a unique interpretation and/or central question about the text)
A photo showing the advertisement being discussed
Several paragraphs where you thoughtfully organize your analysis showing your interpretation of the rhetorical devices being use with evidence as support
A conclusion that ties up all ideas clearly and succinctly for readers
Style shows consideration of the audience with proper in-text citations (academic and professional)
This is the ad I am supposed to be annalyzing, https://www.behance.net/gallery/120877485/World-Environment-Day
Analyze how the purpose of this ad was successful by its use of rhetorical appeal. analyze the use of pathos, logos, color, and white space to make their ad more appealing.
The goal of this essay is to provide a thoughtful analysis of your chosen advert
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