Based on the outcome of the Group Strategy Simulation, write a 3000-word
individual strategic report. Using key strategic concepts, models, and literature, as
well as data and evidence from the strategy simulation where appropriate, the
report must include the following themes and sections:
1. Evaluation of the strategic management, business model, and
performance
• Explain your strategy and evaluate the strategic management of your
company, reflecting on the lessons learnt.
• Explain the company’s business model and evaluate your company’s
performance.
2. Analysis of the business environments
• Evaluate the main trends and factors as well as principal risks and
uncertainties in the external, competitive, and internal environments likely
to affect the future position of your company.
• Analyse your company’s internal resources and capabilities and the extent
to which they provide sustained competitive advantage.
3. Evaluation of strategic priorities
• Critically evaluate the impact of innovation on the future of your business.
• Outline two areas of focus to drive growth through your commitment to
innovation.
READING REQUIREMENT:
Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of
Management, 17, 1, 99–120.
Chesbrough, H.W. (2003) The era of open innovation. MIT Sloan management
review, vol. 44, no. 3, pp. 35.
Harvard Business Review, Porter, M.E., Kim, W.C. and Mauborgne, R.A. (2011) HBR’s
10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael
E. Porter). Boston: Harvard Business Review Press.
Kaplan, R.S. and Norton, D.P. (2007) ‘Using the balanced scorecard as a strategic
management system’, Harvard Business Review, 85(7-8), pp. 150.
McKinsey & Co (2022) Choosing to grow: The leader’s blueprint. Available at:
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/ourinsights/choosing-to-grow-the-leaders-blueprint (Accessed 21 June 2023)
Tidd, J. and Bessant, J.R. (2021) Managing innovation: integrating technological,
market and organizational change, Wiley, Chichester.
Thompson, A.A., Peteraf, M.A., Gamble, J. E., and Strickland, A.J. (2021) Crafting and
executing strategy: the quest for competitive advantage: concepts and cases. 23rd
edn., New York, NY: McGraw-Hill.
Whittington, R., Regner, P., Angwin, D., Johnson, G., Scholes, K. (2021).,
Fundamentals of Strategy 5
th edn., Pearson: Harlow.
Whittington, R, Regner, P, Angwin, D, Johnson, G, and Scholes, K. (2023). Exploring
Strategy – Text and Cases 13th edn., Pearson; Harlow.
