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I will provide a PDF version of the case study please use that and no other sour

April 11, 2024

I will provide a PDF version of the case study please use that and no other sources 
Please use this table of contents for the assignment: 
Table of Contents
INTRODUCTION 
ISSUE 
ANALYSIS 
FINANCIAL STATEMENT ANALYSIS
ANALYSIS OF THE TARGET MARKET
PORTER’S FIVE FORCES
PESTLE ANALYSIS
SWOT ANALYSIS
ALTERNATIVES
ALTERNATIVE 1
ALTERNATIVE 2
ALTERNATIVE 3
ALTERNATIVE 4
RECOMMENDATION
REFERENCES
APPENDIX 
EXHIBIT 1: FINANCIAL STATEMENT ANALYSIS –VERTICAL ANALYSIS
EXHIBIT 2: PESTLE ANALYSIS 
EXHIBIT 3: SWOT ANALYSIS
EXHIBIT 4:ALTERNATIVE 1: CALCULATIONS AND ASSUMPTIONS
EXHIBIT 5:ALTERNATIVE 2: CALCULATIONS AND ASSUMPTIONS
EXHIBIT 6:ALTERNATIVE 3: CALCULATIONS AND ASSUMPTIONS
EXHIBIT 7:ADVANTAGES & DISADVANTAGES OF EACH ALTERNATIVE
Instructions for assignment:
Question:
Acting as Rob Lehnert, decide whether you will proceed with the proposed cafe? Fully support and justify your recommendations.Your answer should include both qualitative and quantitative analysis. This includes any financial analysis to support your decision. State all your assumptions. Your submission is not to exceed 2000 words in length (supporting exhibits are permitted above and beyond this word limit (please put anything that goes over the 2000 word limit in the appendix)

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