This assignment has two parts. Use this Google Docs Worksheet templateLinks to an external site. (make a copy) and then use it to complete both portions of the assignment. When you are done with your worksheet, download as a PDF and upload that in your assignment on Canvas.
Part 1
Using a simple table, similar to the Module 3 course documents examples, select one BBO and dissect a recent Instagram story that the BBO has shared recently.
Take a minimum of 3 screenshots (or screen recordings) from ONE story and indicate under each of the three slides:
What was the goal of the content
What was done well (or not), think about the goal and if that resonated and connected with the intended audience.
What features from the app did they leverage (or should they have leveraged)
Any other pertinent details that help contextualize the story and its success (or failure)
Part 2
Using what you have learned from the course documents, it’s your turn to get creative and create a Instagram story to tell a story of your choosing.
Select a brand, business or organization
Think about the goal of your story and what makes the most sense to connect that story with your intended audience.
Create an Instagram story
Using your class Instagram account with a minimum of 3 slides (max 9 slides). You can create them in whatever format you prefer (photo, graphic, video* etc.)
Things you must include:
The story must make sense from start to finish and be consecutive. You can make a series where the slides are all independent story themes (like the BBC example) but the user should progress through the story and it should be a start to finish concept. It should be clear while viewing the story what your intended goal of the story is.
Use at least 5 app features (text, gifs colors, lens, stickers, etc.)
Use at least 1 interactive feature (link, questions, poll, quiz).
If you create any kind of video content, make sure it includes accessibility best practices (captions, etc.)
If you include any kind of music, make sure it is PG and appropriate for this class.
Once you create your story in the app, you should save it to your highlights.
You do not need to create a fancy cover for the highlight, but do name it so I can easily find it in the app.
Comments from Customer
Discipline: social media
