Integration
We have learned numerous platforms and tools for engaging in digital marketing. For a deeper exploration of digital marketing, try BUS 34A Intro to Digital Marketing.
Demographics
In order to determine which applications’ demographics are most in align with your objectives, you can check out Social Media Marketing Strategy
https://www.hootsuite.com/resources/social-media-strategy-guide?utm_campaign=all-alwayson-none-na-none——-&utm_source=gdn&utm_medium=display&utm_content=PMax_NA_Google_eComm_20937857273&gad_source=1&gclid=CjwKCAiA_5WvBhBAEiwAZtCU7wDLE3iPPuwW-4tsE-swErEc3vd9eoLSvKUF7rEt-m_rX5dt3xMt7xoCJcYQAvD_BwE
to review several aspects of a good social strategy, including audience personas.
Analytics and Management
A critical component of successful digital marketing is data analytics https://www.demandjump.com/blog/why-is-digital-marketing-analytics-important
We briefly reviewed some analytics tools in our SEO unit, and several apps offer analytics features to track customer data in their site. Our BUS 34C Digital Marketing Analytics course reviews analytics in detail. However, there are numerous tools https://www.wordstream.com/blog/ws/2016/08/16/marketing-analysis-tools
. and platforms available to analyze the data and understand the effectiveness of your online marketing efforts. This analysis allows you to be cost effective in your strategy. Although a deep dive into data analytics is beyond the scope of this course, social media management tools offer easy to use analytics features.
Social media management and analytics tools save you time and energy when you are posting to several social media apps regularly. Management tools’ primary features include:
sending messages to multiple apps from one location
scheduling messages to be sent
tracking analytics of audience engagement
Hootsuite https://www.hootsuite.com/en-hk/plans
, Sprout Social https://sproutsocial.com/pricing/
. and Buffer .https://buffer.com/pricing
are some of the most popular social media management tools https://www.techradar.com/best/best-social-media-management-tools
Another concept of digital marketing is social listening identifying and assessing what is being said https://www.techtarget.com/searchcustomerexperience/definition/social-media-listening
about your brand or organization. Social platforms are monitored for the instances of mentions related to your brand. These social media management tools also offer social listening features.
You may also want to Conduct a Social Media Audit https://blog.hootsuite.com/social-media-audit-template/?utm_campaign=all-alwayson-out-of-campaign-na-none—demand_generation-evergreen_pilot_program_dgp_on24_resourcelist—&utm_source=webinar&utm_medium=webinar&utm_content=
to make sure that the integration of your channels is updated and consistently representing your brand. Watch this Social Media Audit Webinar https://www.3cmediasolutions.org/privid/303926?key=210193216dfe32140a75b999f3c121a9302b21be
by Hootsuite and use this Social Media Audit Template https://accounts.google.com/ServiceLogin
. to track and audit your social media channels.
If you are primarily using the image-based networks, Instagram and Pinterest, Tailwind https://www.tailwindapp.com
.allows you to track pins from your site and engagement with your Instagram account. Another important tool for posting on multiple networks (especially those with character limits) is the ability to shorten, customize and track URLs. Not every social media app offers this, however bit.ly . https://bitly.com
does just that.
Watch Integration Assignment Instructions
https://www.3cmediasolutions.org/privid/397295?key=15ef795d791a9852c8461212e4a6d7232af8402e
and use the instructions to complete the assignment.
NOTE: Buffer is updated frequently, so please follow the written instructions while you review the video.
ONE POINT
CREATE YOUR ACCOUNT: To create FREE ACCOUNT WITHOUT CREDIT CARD in Buffer (that does not require payment info for a plan after free 14 day trial), go to Buffer or buffer.com. If you already have an account, be sure to add our channels per the instructions and display these channels. When you create your free account, you may be asked to link to a channel/social media account. You can skip for later or add any one of the accounts you created for this class, ie your Facebook Page, Instagram, Pinterest, Twitter or LinkedIn. However, for the social media accounts with a business page, the channel MUST link to your business accounts, not personal pages. See Connecting your channels to Buffer . https://support.buffer.com/article/564-connecting-your-channels-to-buffer
24 POINTS
ADDING 2 CHANNELS (12 POINTS EACH): Please connect to 2 of our social media business accounts, ie Facebook Page, Instagram, Pinterest etc. Again, you do not have to create a POST. You just need to connect to 2 channels.
CREATE YOUR LAST NAME INTEGRATION FILE: When 2 channels are visible in PUBLISHING tab, display the window to fit your entire screen. In Windows use the Snipping Tool to copy the entire screen and save the image as a file. In Mac use Command+Shift+4 to copy the entire screen and save the image as a file. Name the file Your Last Name Integration. Open the image to confirm that it shows all required items.
SUBMIT ASSIGNMENT: To submit the file, click the blue Submit Assignment button in the upper right corner of the assignment page. Click Choose File and locate the file you wish to attach; click Open to select and attach the file. Then, be sure to click Submit Assignment button to upload your file. DO NOT CLOSE THE PAGE UNTIL THE FILE HAS FINISHED UPLOADING. I will not accept files sent as an attachment to email.
You MUST submit the file in this assignment to receive credit. Don’t forget to click the Submit Assignment button after you Attach your file!
