You are asked to develop a management report addressing the four specific tasks set out below. This should be 2500 words excluding title page, executive summary, table of contents, references, and appendices. This assessment contributes towards 70% of your total grade and assesses learning outcomes 2 and 3. A management report is a professional document presented as detailed by the guidelines provided, and part of its professional presentation is the adherence to word limits.
Assessment Content
You will research either of the following company as the subject of your report:
Amazon
Apple
Meta
As a result of your research, address the following tasks in your management report:
Analyse and critically evaluate the key changes in the strategic position i.e. external environment and internal environment (including changes in organisational resources, competences, capabilities, leadership, culture and other internal aspects) of the case study organisation during the past five years. You can also look at the changes in strategy position because of Covid-19. Part of your critical evaluation could be a discussion of whether the strategy of your case organisation is prescriptive and/or emergent. (35%)
Students are to use a variety of the theoretical materials as well as company/market/sector data to analyse the major changes in the internal and external environments of a case study organisation.
Critically discuss the basis and sustainability of the competitive advantage of your case organisation. (30%)
Students are to use a range of theoretical frameworks to develop a critical discussion about the basis of the competitive advantage of the case organisation and how it changed over the period studied. Students are also to conclude how sustainable is the competitive advantage of the case organisation going forward.
Based on the above – develop a range of strategic options available to your case organisation to ensure its success and sustainability into the future. Choose the most appropriate option and consider a range of implementation issues associated with it. (35%)
Students are asked to develop a range of strategic options for the organisation to ensure its long-term success. These need to be specific and relevant to the organisational context studied. They need to be strategic and not operational in nature. Development of each option needs to be supported by the theoretical materials studied during the module and the company/industry/market data.
It is important that all tasks are addressed in your professional management report. The quality of your answer will be assessed on academic merits as well as in terms of the quality of your report: its format, structure, use of materials and the overall presentation.
The use of reputable company/industry/markets data and the theoretical material studied during the module are the key considerations. The grading will reflect if the tasks are answered partially or in full. For all the tasks, the application of a range of theoretical concepts and frameworks needs to be in evidence for high grades.
