PLEASE
REFER TO THE RESEARCH PAPER GUIDELINES AT THE END OF THE SYLLABUS FOR OTHER
SPECIFIC REQUIREMENTS FOR THIS ASSIGNMENT.
NOT FOLLOWING BOTH THE BELOW REQUIREMENTS AND THE RESEARCH PAPER
GUIDELINES WILL RESULT IN DEDUCTED POINTS.
Title page
Letter of
transmittal
Table of
contents
Executive
summary
Report 10
pages of text
1
illustration
MLA
or APA style for references
Works cited 3 (At least one from the internet and one from a periodical)
Format
of the paper
Typewritten
10 pages of text (cover page and
reference page are not considered part of the 10 pages)
Double spaced
10 – 12 point fonts
1-inch margins
Page numbers
Typo’s, spelling and grammar – 1
point deduction for each
The
presentation portion of this project is your opportunity to share your work and
understanding of your business topic with your instructor. You will do a presentation of your report for
the entire class. The length of the presentation
will be discussed during class. You are
required to dress as if you are going to a job interview. Have someone record your presentation and
submit it on Blackboard.
Time limit (10 pts.)
Presentation (15 pts.)
Research
Paper Topic: For this research paper you will choose
ONE social media platform and either higher education or health care industry. Your research will focus on how the social
media platform you chose impacts the business of the industry you chose to
research. For example “How Does the Use of Facebook for
Business Functions Impact the Health Care Industry?” “How Does the Use of Facebook for Business
Functions Impact the Higher Education Industry?”
Headings: For
BODY of your report you will use the following headings. (You will want to follow the information
regarding the other sections of this project found in the textbook.)
Introduction
(First level heading)
Present the
social media platform and industry you chose to research as well as what you
will be presenting in your paper.
Social
Media Platform – your heading should be the social media platform you chose
(Facebook) First level
heading
In
this section you will present the history (second level heading) of the
social media platform
The
advantages (second level heading) of the social media platform
The disadvantages (second
level heading) of the social media platform
Industry
– your heading should be the industry you chose to research (Health Care or
Higher Education) First
level heading
In this section you will present and
overview (second level heading) of the industry you chose
What is this industry?
How (service) or what (product) does
it provide to the public or other industries?
How
the Social Media Platform is Used in the Industry (How the Health Care Industry
is Using Facebook or How the Higher Education Industry is Using Facebook?)
The successes (second level
heading) of using the social media platform
The challenges (second level
heading) of using the social media platform
Future Plans of Using the Social
Media Platform (second level heading)
Conclusion
(First level heading)
Wrap up and review your findings
from your research.
Reference
Page (heading and separate page)
You are required to use a minimum of 3 references for this
research paper.
Research Paper Guidelines
This
research paper is your opportunity to further explore a topic relating to Business
Communication. A list of topics to
choose from and a structure is provided for you to follow in this
syllabus. Not choosing a topic from the
list and following the structure provided will result in lost points, up to
half of the total possible points. You
will also want to adhere to the following guidelines.
Cover
page
You will
have a cover page with the:
Title of your Paper
Your Name
Course Title and BADM number
Headings
In this
syllabus specific headings are provided for you to use. Not using the provided headings will result
in lost points. Under each heading you
will write your response in paragraph format.
Your research for each of the heading prompts should be in
well-developed paragraph format. Each of
the sections will require at least one paragraph, and in many instances,
multiple paragraphs.
In-text
citations
In-text
citations are required for this paper.
In-text citations give credit to the original source of the material
that you are using in your paper.
Missing in-text citations in the paper will result in lost points up to
one half of the total amount of possible points. If it is not your original thought or
research, you need to provide a reference.
Reference
page
A reference
page of the sources that you used for your research is required. Minimum number of references is provided in
this syllabus. Each reference used in
the paper should be represented in your reference page, as well as each
reference in the reference page is presented in the text of the paper. If you did not use the reference and did not
cite it in the text of your paper, you cannot list it in your reference
page.
General
research paper writing
You should
be familiar with how to reference research using either MLA or APA style. Please be sure to choose either style and be
consistent throughout the paper and reference page. If you need a reminder, you can refer back to
your English composition course or you can refer to owl.purdue.edu. This is an excellent resource for how to
reference using either MLA or APA reference styles.
Often times
students like to include their personal experiences and opinions. This can add some of your personality to the
paper. If you choose to share either
your experience or opinion, make it brief (1 or 2 sentences). It also needs to connect to some specific
research in your paper. This is not an
opinion or personal reflection paper.
You need to base your experience or opinion on referenced research.
