Here is some notes below,
1. please rewrite the research paper according to the professor’s feedback (see pdf) ,
2. as the professor mentions the word count is not enough, please also make it to 2950 words. (Do not submit it to me without 2950 words)
3.must use APA7, please double check your format
Course assessment intro
International Marketing
[Clothing & fashion brand Enter HongKong.]
[ Mont-Bell ] or choose your brand
Require key points /3000word include perciffce
Product / service
Market Entry / exporting
Marketing promotion/ 1. Title page 2. Executive summary 3 . contents page
4. main body 5. Intro (300word)
Product / service overview
Market Anglysis (1000~1400)
PEST —THIS IS THE MOST IMPORTANT PART, must include PEST analysis (Google it: political, economic, social, technological)
Refenences
Market Entry(500)
Product forecast/ ,why this best
Frcors
Marketing discussion(500~700word)
What main point
Library Database
Conclusion (300 word)
Prof feedback: Presentation is limited – this is not really structured like a report. Contents, executive summary all missing.
Referencing – this is not an appropriate method of referencing. You need some support here. You have no in-text referencing – just include a source at the end of the paragraph.
Your word count is quite low – just over 2500 words.There could be a clearer alignment to what the assessment brief is detailing and what you are evidencing. the structure needs to be clearer.
PEST – this is a very descriptive and sporadic account of an environmental analysis.market entry – the background information is not required. You should be discussing, analysing and justifying your strategic decision.
I cannot see a section which discusses / analyses your promotion strategy.
