Main Topic: Every year the MLS (Major League soccer) plays an All Star game. This year, we want the MLS All Star Team to play against PSG in Paris, France. Basically bringing the MLS experience to France with a expected showdown between the legendary MESSI and the upcoming young super star M’BAPPE.
You will analyze international and external market, political, and cultural factors for the targeted nation. You will then use this information to predict your organization’s communication challenges when moving into the target market. You will also describe ways to manage these challenges. Finally, you will describe your competitor’s media preferences and what your organization can offer to the chosen market. Also, establish how your sport organization differs from others, being sure to include a pricing analysis.
In your submission, be sure to include the following critical elements:
Target Market Factors
Analyze the internal and external market factors of the nation your sport organization is looking to join. Consider what internal and external factors impact the target nation’s market.
Determine specific political factors that could impact the success of your organization’s expansion into an international market and explain possible ways to address these factors.
Determine specific cultural factors to consider for your organization to succeed in the target market and explain possible ways to address these factors.
Predict communication challenges your organization could face when moving to the target market and describe ways to manage these challenges.
Describe what your organization can offer to the chosen market that is currently missing or lacking.
Determine direct and indirect competitors to your organization within your target market, explaining the relationship and why they are competitors.
Determine the demographics within your target nation that your organization will pursue and justify your response.
Identify ways that competitors use media to promote their organizations and explain why these ways are effective with the chosen demographic.
Establish how your sport organization differs from competitors already existing in this market. Support your response with examples.
Analyze the pricing associated with attending sporting events in this market. Support your analysis with specific examples.
Implementation Recommendations
Based on the information gathered from your analyses, you will develop implementation recommendations for moving your sport organization to an international market.
Develop recommendations that address cultural communication challenges to consider when entering your target nation’s market.
Describe media’s role in promoting the organization’s expansion into an international market and support your response with examples. Consider communicating the role media plays in successfully expanding to a new market.
Recommend media platforms for promoting this expansion and explain why each will be effective. Consider the characteristics of your chosen demographic.
Recommend goals for gaining market presence and support your recommendations with a potential timeline.
Describe a potential profitability timeline for your organization within the target nation’s market.
Recommend evaluation strategies for determining the success of the organization’s expansion.
Include title and reference pages ( they do not count in the 6 minimum pages). Use at least 5 sources.
