Project Task:
MK206 Course Project Instructions
Step 1: Choose a company
You may choose any type of Company /business i.e., Food, Technology, Restaurant, Banking, Airline, Auto, Communications, etc.
Step 2: Your project should include the following:
Mission Statement and overview of the Company
Goals and Objectives of the Company
Companies SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Companies target audience and market segment
What digital marketing and search engine optimization does the company use?
How do the company expand their reach?
What is the company awareness ladder strategy?
Remember…You should be extremely specific in defining the market segments and target markets.
Due Date: The project is due Sunday 4/7/24 @ 11:59pm.
Your project must be typed and 8 pages (double spaced, 12 pt. Font, 1″ margins, indent
paragraphs, APA format)
Resources: Business magazines, websites, company website, business articles, journal articles Grading: The Project contributes 20% of your course grade.
Grading will reward appropriate application of course content, quality of research and analysis, thoroughness and effort. Grading will evaluate your use of critical thinking and analysis. Your analysis must make sense, and you must demonstrate that it makes
sense. Whatever your reasoning, always explain why.
Deliverables
Final Course Project –
Cover Page
Table of Contents
Five pages of the project content
Properly formatted References page
