The Task
In these unprecedented and extraordinary
times, Covid 19 and the current economic crisis has impacted marketing
communications dramatically. Please find a UK ‘creative’ ad that addresses the
Covid 19 context (2020-2022) or the post-Covid issues, concerning the supply
chain or the current cost of living crisis.
1) Provide an analysis of the ad.
2) To what extent is the ad international
(would it work internationally)?
Assignment Details and Structure
Your
submission should address the following:
Part 1. Analysis of the ad. Your analysis should include:
a) How is the ad ‘creative’? [identify and
analyse key aspects of the execution of the ad]
b) What are the objectives of the ad?
c) How does the ad benefit the Brand? d)
Who is the intended target market(s)?
The questions above are given are in no
particular order. Develop your narrative in a structure you think is
appropriate.
Part 2: To
what extent is the ad international?
Critically analyse the ad (or campaign) for
the UK and discuss its applicability in one of the following regions: Asia,
Latin America, and/or North America.
Please follow the sections below in your
report: (A weighting of your analysis is indicated). Assignment Section: Section
Description Analysis of the ad You need to provide an analysis of the ad. Use
theory, concepts, and frameworks from the module to develop your narrative.
Ensure that you provide examples of the ad (and / or campaign) including any
links to video if appropriate. Include visuals / examples in the body of your
work (rather than an appendix) as this helps with the flow of your discourse.
(Your reader will thank you for not being forced to scroll up and down your
submission!). – 70%
International: You need to critically
analyse the ad from a cultural perspective. Why is the ad successful in the UK?
How applicable is the ad to another region you have selected? – 30%
Module Learning Outcomes Assessed
LO1: Understand, appreciate and apply the
theoretical and practical tenets of marketing communications to the managerial
contexts likely to be faced by practitioners.
LO3: Critically appraise various forms of
marketing communications.
LO4: Understand communication theory and
how it applies to the development of international marketing communication.
General Submission Requirements
Assessment submission instructions:
1.
Word count (2500 words). Does
NOT include cover page, executive summary, contents, tables, figures and
references.
2.
You must cite all references
using APA or Harvard referencing
