The objective of the integrated semester is to help you extend your knowledge of how the Finance, Operations, Management, and Marketing disciplines work, and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration. It is worth 10% of your course grade in each of the four disciplines.
Please read all the instructions carefully before beginning to answer the questions. Contact your instructor if you don’t understand the assignment’s requirements. You will lose points if you fail to follow the instructions or if the submission is formatted incorrectly.
The assignment should be prepared as a Word document, 3-4 pages in length for each discipline separately.
The document should be double-spaced, use font size 12.
Add any appendices or references at the end of the Word document for each discipline separately.
Upload the appropriate Word file through the link on Canvas to each of your Integrated Semester courses separately by the due date (i.e. the Finance assignment should only be uploaded to your Finance class).
Your reference sources, in addition to the base case and question sets, should be online sites and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and other sources your professor assigns.
Turnitin and other software that prevent plagiarism will be used to assess your sourcing of information. Do your own work.
MARKETING ASSIGNMENT
In the Harvard Business Case that we have been discussing this semester “Walmart Searching for
Growth “, they implemented 3 growth strategies as noted below. For Marketing there are 3
questions, you must answer all 3 questions. Please read them carefully and follow instructions
as this assignment is 10% of your final grade.
Growth Strategy #1: Walmart pursued a growth strategy of building out their e-commerce
operations. Summarize what they implemented and how their actions impacted Marketing,
Operations, Finance and Management. Keep your answer to approximately 1 to 1 1/2 pages.
Growth Strategy #2: Walmart took the initiative to up-scale several of their product offerings to
enhance their customers shopping experience. Explain the implications this strategy had on
Marketing, Finance , Operations and Management. Keep your answer to approximately 1 to 1
1/2 pages.
Growth Strategy #3: Walmart although encouraged by the success of their overall business
from Supercenters they were still challenged by weak penetration in urban Markets because they
were not close or convenient to urban customers. They developed the “Neighborhood Market
Concept”. Summarize the essence of this concept and then explain the implications this strategy
had on Marketing, Finance , Operations and Management. Keep your answer to approximately 1
to 1 1/2 pages.
