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Critically assess the influence of social media influencers on consumer behavior

April 3, 2024

Critically assess the influence of social media influencers on consumer
behavior and fashion trends through Georg Simmel’s lens. Discuss issues
related to authenticity, social comparison, and the commodification of
identity in digital fashion culture.
The paper will consist of two sections. In the first half of the
paper, you will review the major points of the theory that you are
discussing. In the second half of the paper, you will apply the theory
to a contemporary issue. You also may reverse the order of your
analysis.
In your conclusion, you may either show that the theory is still
relevant or challenge the theorist’s ideas by showing how the social
phenomena you are describing do not meet expectations. You may also take
a combination of the two approaches.
THEORY: Shows evidence of skill in describing the applicable theory. · It
skillfully analyzes the theory · It identifies patterns and trends in a
way that makes sense · It presents a convincing argument for how the
current event supports or refutes the theory · It uses outside
scholarly sources to support the analysis
QUALITY OF WRITING: Is well written: · It has a logical and clear organization of ideas
from beginning to end · It includes appropriate transitions between
paragraphs and sections · It uses proper standard English and
appropriate language to communicate ideas · It has no spelling errors ·
It uses correct punctuation · TURNITIN originality report does NOT show a
similarity index in the double digits.
FORMATTING: Has no formatting issues that interfere with the communication of
ideas: · In-text citations follow APA style. · Reference page follows
APA guidelines. · Acknowledgement of any AI use · Includes subheadings. ·
It closely follows all the requirements related to format and layout
(double-spaced with one-inch margins, 12-point font). 
The paper must be double-spaced, with one-inch margins and a 12 point
font. No extra space between paragraphs or between your name and the
title etc. Make sure to include proper in-text citations and a reference
page. (APA style).
It is 8 pages
(10 points off for each page you fail to write. This does not include reference pages or the cover sheet). No photographs,
charts, or diagrams in your paper, only text. An abstract is not
required.
REFERENCES: You must include at least FIVE high-quality references. Use Georg Simmel’s paper on Fashion as one of the sources. References
from your textbook or assigned supplementary readings will NOT be
counted as part of the required references, however, you may use books,
peer-reviewed journal articles and reputable mainstream publications
such as the New York Times, Newsweek etc. You may not use a source that does not
have an author or editor unless it is a government document. Also no
blogs or other sites that do not meet academic standards.
Rubric is attached to the intructions. Please follow the instructions and rubric
I will need an AI report and a similarity report.

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