Course is BMGT 110 6983 introduction to business and Management (2242)
*quick note This is not a research-based project, so do not use any
resources other than the course materials. so our refrences need to be
provided from the course material; we have to use the template provided; attached below
Project 2 – Contemplating Starting a Business
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Instructions
This project is due on Tuesday of Week 7 at 11:59 p.m. eastern time.
Case Scenario
Anna Yang is a chemist who works at Moderna. While she enjoys her work there, her true passion is cooking. Specifically, Anna enjoys recreating her great grandfather’s recipes from Imperial China. She has gained quite a reputation in the foodie community and decided to start a supper club where people would pay to come to her home and eat her cooking.
Jose Martinez is an investment banker. He and his partners focus on start-up businesses. Jose has attended several of Anna’s supper clubs. He has been blown away by Anna’s cooking, but especially her deserts. Anna makes her own ice cream using a very complicated process. What is especially different about them is that Anna uses traditional Chinese flavors in her ice cream such as Sichuan Peppercorn that makes the tongue tingle. Jose thinks there is a national and possibly an international market for these ice creams.
Jose approaches Anna with the idea of leaving her day job and opening a business that would sell her ice creams. Anna is thrilled with the idea, but is a bit concerned that she has little business experience. Jose assures her that with the right plan, he and his partners could raise the funds needed and guide her through the process. He offers to set up a meeting with his partners.
He sends the following email:
To: Anna Yang
From: Jose Martinez
Re: Ice Cream Start-Up
To get you started, I would like you to prepare a memo that addresses the following issues:
Why do you think you can create a successful start-up? What traits will you need to be an entrepreneur?
What kind of leadership style would you use, and why?
Describe your product and why you think there is a market for it.
What legal form do you think best suits your start-up and why?
What kind of financial document should you provide so that I can evaluate the viability of your start-up?
What are the characteristics of your target market?
Explain specific types of marketing the business should pursue.
What other sources of funding might be available for you, whether or not we invest in your start-up?
How would you organize your management team, and which of these positions would you prioritize in filling?
What brand name do you propose for your ice cream, and why did you choose it?
Send this to me by next week, at least a day before our meeting. I look forward to our discussion.
You are a good friend of Anna’s. She respects you for your degree in Business and Management and your good business sense. Anna feels inadequate in the details of business and asks you to draft the requested memo for her.
How to Set Up the Memo
You will use the attached Project 2 memo template. The memo template should be single-spaced with a blank line between paragraphs. Write clearly and concisely in 12-point Times New Roman. The final product will be in a business memo format, no longer than eight pages in length (excluding the cover page and references page).
Include a title, the course number and section, your name, and the instructor’s name on your title page.
Instructions
Draft the requested memo under Anna’s name. Draw on the learning resources that are in the classroom to influence your answers. This is not a research-based project, so do not use any sources other than the course materials.
Review/Proofread your Memo
Read through your memo to ensure all required elements are present and clear.
Submit the Memo in the Assignment Folder
The document you submit to the Assignment Folder will be considered final and ready for grading. Double-check that you are submitting the correct document.
Due on Apr 9, 2024 11:59 PM
Attachments
Project 2 Template – Contemplating Starting a Business
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Rubric Name: Project 2: Contemplating Starting a Business
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Criteria 1
Excellent
Proficient
Sufficient
Needs Improvement
Did Not Achieve
Criterion Score
Business Summary
10 points
Business summary provides context for the memo that explains the situation and defines the main topics discussed in the memo in a thesis statement.
8 points
Business summary provides general context for the memo and somewhat defines the main topics discussed in memo, but needs some development.
7 points
Business summary addresses some of the topics discussed, but throughout the summary rather than in a thesis statement; needs significant development.
6 points
Attempts to present a business summary, but offers little to no context to the memo; it is missing main topics. Needs major development.
0 points
Student did not achieve the minimum level
Score of Business Summary,
/ 10
Criteria 2
Excellent
Proficient
Sufficient
Needs Improvement
Did Not Achieve
Criterion Score
Discuss how Anna would determine if she has the necessary qualities to be an entrepreneur.
12 points
Thoroughly and accurately discusses how Anna would determine if she has the qualities necessary to be an entrepreneur and what those qualities are. Uses course materials effectively to support reasoning.
9.6 points
Discusses how Anna would determine if she has the qualities necessary to be an entrepreneur and what those qualities are. Uses course materials to support reasoning but needs some additional development.
8.4 points
Discusses how Anna would determine if she has the qualities necessary to be an entrepreneur and lists those qualities. Refers to some course materials to support reasoning but needs significant development.
7.2 points
Attempts to discuss how Anna would determine if she has the necessary qualities to be an entrepreneur, but makes little use of the course materials to support reasoning; relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Discuss how Anna would determine if she has the necessary qualities to be an entrepreneur.,
/ 12
Discuss what leadership style will be used and why.
12 points
Thoroughly and accurately discusses the proposed leadership style and why it is preferable, effectively using the course materials and case scenario information to support reasoning.
9.6 points
Discusses the proposed leadership style and why it is preferable, using course materials to support reasoning, but needing some additional development.
8.4 points
Discusses the proposed leadership style and why it is preferable, referencing the course materials to support reasoning, but needing significant development.
7.2 points
Attempts to discuss the proposed leadership style and why it is preferable, but seldom uses course materials to support reasoning; presents inaccurate information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Discuss what leadership style will be used and why.,
/ 12
Describe the product that the new business will produce and the evidence of a market for that product.
16 points
Thoroughly and accurately describes the product that the new business will produce and the evidence of a market for that product. Effectively use the course materials and scenario to support reasoning.
12.8 points
Describes the product that the new business will produce and the evidence of a market for that product. Uses course materials and scenario to support reasoning, but needs some additional development.
11.2 points
Describes the product that the new business will produce and evidence of a market for that product. References course materials, but needs significant development.
9.6 points
Attempts to describe the product that the new business will produce and the evidence of a market for that product. Makes little use of the course materials; relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Describe the product that the new business will produce and the evidence of a market for that product.,
/ 16
Discuss what legal form best suits the start-up and why.
12 points
Thoroughly and accurately discusses what legal form best suits the start-up and why, effectively using the course materials to support reasoning.
9.6 points
Discusses what legal form best suits the start-up and why. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Discusses what legal form best suits the start-up and why. Uses some course materials to support reasoning, but needs significant development.
7.2 points
Attempts to discuss what legal form best suits the start-up and why, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Discuss what legal form best suits the start-up and why.,
/ 12
Explain what financial document should be provided to evaluate the viability of the start-up.
12 points
Thoroughly and correctly explains what financial document should be provided to evaluate the viability of the start-up. Thoroughly uses the course materials to support reasoning.
9.6 points
Explains what financial document should be provided to evaluate the viability of the start-up. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Explains what financial document should be provided to evaluate the viability of the start-up. References some course materials to support reasoning, but needs significant development.
7.2 points
Attempts to explain what financial document should be provided to evaluate the viability of the start-up. Makes little use of the course materials to support reasoning; presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Explain what financial document should be provided to evaluate the viability of the start-up.,
/ 12
Discusses the characteristics of the target market.
12 points
Thoroughly and accurately discusses the characteristics of the target market. Effectively uses course materials to support reasoning.
9.6 points
Discusses the characteristics of the target market. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Discusses the characteristics of the target market. Uses the course materials to support reasoning, but needs significant development.
7.2 points
Attempts to discuss the characteristics of the target market, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Discusses the characteristics of the target market.,
/ 12
Explain specific types of marketing the business should pursue.
12 points
Thoroughly and accurately explains specific types of marketing the business should pursue. Effectively uses the course materials to support reasoning.
9.6 points
Explains specific types of marketing the business should pursue. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Explains specific types of marketing the business should pursue. Uses course materials to support reasoning, but needs significant development.
7.2 points
Attempts to explain specific types of marketing the business should pursue, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Explain specific types of marketing the business should pursue.,
/ 12
Explain what other sources of funding might be available besides funding from Jose Martinez’s firm.
12 points
Thoroughly and accurately explains other sources of funding that might be available besides funding from Jose Martinez’s firm. Effectively uses the course materials to support reasoning.
9.6 points
Explains other sources of funding that might be available besides funding from Jose Martinez’s firm. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Explains other sources of funding that might be available besides funding from Jose Martinez’s firm. Uses the course materials to support reasoning, but needs significant development.
7.2 points
Attempts to explain other sources of funding that might be available besides funding from Jose Martinez’s firm, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Explain what other sources of funding might be available besides funding from Jose Martinez’s firm.,
/ 12
Discuss how to organize the management team and which positions would be prioritized in getting filled.
12 points
Thoughtfully and thoroughly discusses a proposed way to organize the management team and which positions would be prioritized in getting filled. Effectively uses of the course materials to support reasoning.
9.6 points
Discusses a proposed way to organize the management team and which positions would be prioritized in getting filled. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Discusses a proposed way to organize the management team and which positions would be prioritized in getting filled. Uses the course materials to support reasoning, but needs significant development.
7.2 points
Attempts to propose a way to organize the management team and which positions would be prioritized in getting filled, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Discuss how to organize the management team and which positions would be prioritized in getting filled.,
/ 12
Propose a brand name for the ice cream, and explain why you chose it.
12 points
Thoroughly and thoughtfully discusses a proposed brand name for the ice cream and why it was chosen. Effectively uses the course materials to support reasoning.
9.6 points
Discusses a proposed brand name for the ice cream and why it was chosen. Uses course materials to support reasoning, but needs some additional development.
8.4 points
Discusses a proposed brand name for the ice cream and why it was chosen. Uses course materials to support reasoning, but needs significant development.
7.2 points
Attempts to discuss a proposed brand name for the ice cream and why it was chosen, but seldom uses course materials to support reasoning. Presents incorrect information, relies on external sources, or needs major development.
0 points
Student did not achieve the minimum level
Score of Propose a brand name for the ice cream, and explain why you chose it.,
/ 12
Memo Format
4 points
Uses memo format (e.g., To, From, Date and Subject). Paper is left justified with no paragraph indents and one blank line between paragraphs. Text is single spaced. No formal salutation or closing lines appear.
3.2 points
Uses memo format, but there is some minor mistakes or missing items.
2.8 points
Uses memo format, but there are many minor mistakes or missing items.
2.4 points
Uses memo format, but there are major mistakes throughout and/or crucial items are missing.
0 points
Student did not achieve the minimum level
Score of Memo Format,
/ 4
Audience and Tone
12 points
Consistently and accurately uses businesslike language to address audience; tone is appropriate for intended audience and is written from Anna’s point of view to Jose Martinez.
9.6 points
Mostly uses businesslike language to address audience with one notable error; tone is generally appropriate for intended audience and memo is written to Jose Martinez.
8.4 points
Two or three noticeable errors in using businesslike language in addressing audience. Memo is written to Jose Martinez, but tone is too informal for its audience.
7.2 points
Memo is not written with businesslike language; tone is inappropriate for intended audience. Memo is written to Jose Martinez.
0 points
Student did not achieve the minimum level
Score of Audience and Tone,
/ 12
Criteria 3
Excellent
Proficient
Sufficient
Needs Improvement
Did Not Achieve
Criterion Score
Writing Mechanics
50 points
Includes clear and concise language that uses appropriate style, has a rich vocabulary, and is free of grammatical & spelling errors.
40 points
Includes clear and concise language, but the style and vocabulary are inconsistent or imprecise at times. The writing has some minor errors.
35 points
Includes some clear and concise language, but the style and vocabulary are very inconsistent or imprecise at times. The writing has many minor or major errors.
30 points
Includes language that lacks clarity and/or is not concise. There is no evidence of proofreading or an attempt at applying conventional writing mechanics, style, or vocabulary.
0 points
Student did not achieve the minimum level
Score of Writing Mechanics,
/ 50
Total
Score of Project 2: Contemplating Starting a Business,
/ 200
Overall Score
Excellent
180 points minimum
Proficient
160 points minimum
Sufficient
140 points minimum
Needs Improvement
120 points minimum
Did Not Achieve
0 points minimum
https://leocontent.umgc.edu/content/dam/course-content/tus/bmgt/bmgt-110/document/Project%202%20Template%20-%20Contemplating%20Starting%20a%20Business.docx
