This final case assessment will focus on the Park24-Reinventing the Parking Industry in Japan
case study. The case study analysis must be a 3-5 pages single spaced report not including cover
page and appendices.
The report is to be written using a Blue Ocean Strategy analysis.
• Brief outline an explanation of industry conditions and assumptions. 1-2 paragraphs (10%).
• Analyze/identification of Noncustomers and pain points in the Buyer Experience (50%).
This analysis should be broken down into:
o Noncustomer Analysis: First tier, Second tier, Third tier
o Buyer Utility Map and written explanation
o Identify Key Components of Industry and an ERRC Table with written explanation
Based on your analysis answer the following questions:
1. How did Time’s business model support and reinforce its value proposition? (20%)
2. How did Park24 deepen and expand its blue ocean over the years? What move did it
make to renew the blue ocean? (20%)
NOTE: There are questions located at the end of the case – Do NOT answer these directly in
the assignment. Think about those questions as you read and analysis the issues facing the
company
