TO PREPARE
Review the Learning Resources for this week and consider classical conditioning strategies employed to create positive attitudes.
Also, consider how advertisers employ classical conditioning strategies to increase the desirability of their products.
Create a fictional product not yet on the market and design an advertisement (i.e., print, radio, television, or some other type of media ad) that uses classical conditioning strategies. Search the Internet for ideas to guide you as you design an advertisement.
DISCUSSION POST
Post a descriiption of your fictional product and your advertisement. Describe the process by which classical conditioning creates favorable attitudes sufficient to encourage consumers to buy the product.
RESOURCES:
Aronson, E., Wilson, T. D., Akert, R. M., & Sommers, S. R. (Eds.). (2019). Social psychology (10th ed.). Boston, MA: Pearson.
Chapter 7, “Attitudes and Attitude Change: Influencing Thoughts and Feelings”
Note: Viewing media and interactives embedded in the electronic version of this course text is not required for this course.
Staats, A. W., & Staats, C. K. (1958). Attitudes established by classical conditioning. Journal of Abnormal and Social PsychologyLinks to an external site., 57(1), 37–40.
Levy, N., Harmon-Jones, C., & Harmon-Jones, E. (2018). Dissonance and discomfort: Does a simple cognitive inconsistency evoke a negative affective state? Motivation ScienceLinks to an external site., 4(2), 95–108. http://dx.doi.org/10.1037/mot0000079