Previous item Page 4 of 4
INSTRUCTIONS
Overview
For this case study, you will compare and contrast five different social media management tools.
Step 1: Research the follwing five social media content management tools and determine the best tool for your personal/professional brand or business website:
Hootsuite
Buffer
SocialPilot
MeetEdgar
Sendible
Step 2: Consider the following criteria while comparing the management tools:
Cost per month
How many social media channels per plan
List 5 product features
List 3 product negatives
Are there tutorials available?
Rate on a scale of 1 – 10 with 1 being the worst and 10 the best: Ease of navigation
Rate on a scale of 1 – 10 with 1 being the worst and 10 the best: Ease of embedding photos into posts
Rate on scale of 1 – 10 with 1 being the worst and 10 the best: Overall impression
Explain which product is best for your needs. Why is this tool for you?
Step 3: Gather and present your research using this template: Social Media Management Tool Spreadsheet
It is NOT editable. You need to make a copy of it and save it to your own Google Drive.
To do this, click on “File” and then “Make a Copy.”
From there, you can rename the document and choose where to save it in your Google Drive. Also, make sure to select “copy comments and suggestions.”
Step 4: Submit your spreadsheet to this assignment as either a link or an excel spreadsheet
To share a link from Google:
In the top right corner, click Share.
Click “Get shareable link” in the top right of the “Share with others” box.
Click the Down arrow next to “Anyone with the link.” down arrow icon and then choose “can comment.”
Finally, click “copy link” and a file link will be copied to your clipboard. Paste the link into this assignment in Blackboard.
If you do not have a Google account, you can sign up for one by visiting http://www.google.com, and clicking the blue “Sign In” button in the top right corner. (Note, if you have a Gmail address, you already have a Google account.)
If you haven’t used Google Docs before, here is a quick guide: https://gsuite.google.com/learning-center/products/docs/get-started/#!/
Please make sure you change your your sharing access to “Anyone with a link.” I cannot grade private work!
