Written Assignment
The written assignment is due 30 minutes before the start of class 9. The assignment must answer the question below, should be in a WORD document, and no longer than 600 words. It should be uploaded to the Dropbox labelled ‘Written Assignment – Class 7”.
All submitted assignments will be run through a plagiarism check (at Turn-it-in.com). Please make sure that your answers are independently written and truly your own or it can be considered to be academic misconduct.
Question
In their article Collis and Montegomery discuss the Resource Based View of the firm (RBV). How is RBV connected to Michael Porter’s article “What is Strategy?” (4 marks). Use the concepts defined in the “What is Strategy”, including but not limited to, strategic positioning, trade-offs and fit, to describe Zappos’ strategy (6 marks).