PAPER #3: RHETORICAL ANALYSIS
Rhetoric is the art of effective speaking or writing; the way a writer structures a piece of writing (from individual sentences to the ordering of paragraphs) in order to achieve the intended purpose.
For this paper, you will be analyzing the rhetoric of one of the essays from the textbook. In a rhetorical analysis, you should not say whether or not you agree/disagree with the author. You are just analyzing how the writing is effective or where it is not effective. Your thesis statement should be built around an answer to the following questions: What is the author’s intended purpose in this essay (what is the author trying to achieve) and is the author successful; why/why not?
In your analysis, consider at least a few of the following:
Content: How does the author treat the subject matter? What sort of evidence does the author provide to support the assertion/thesis? Note where the author relies on logos, pathos, and/or ethos.
Style: Is the style of the essay formal or more casual? Is the style appropriate to the content? Choose an important passage (a sentence or a few sentences) to “close read.” To perform a close reading, consider all formal elements the author uses (including punctuation and word choice) and decide how that helps effect the content.
Structure: How is the essay structured? Does there seem to be a logical order to the essay? Consider introduction and conclusion paragraphs.
Tone: What is the tone (or tones) of this essay and how is the tone achieved? For tone, note diction (word choice) the author uses.
You should cite direct quotes and paraphrased evidence from the text to support your analysis. Avoid first-person (“I”) statements.
FORMAL REQUIREMENTS: This paper should be typed, double-spaced, with 1-inch margins, in 12-point, Times New Roman font. Be sure to include a proper heading and header. Your paper should have a dynamic title. Be sure the title indicates, in some way, the advertisement you are analyzing. A simple yet effective title would be “Rhetorical Analysis of .” You should have a Work Cited entry and page for the essay.