1. What is a Balanced Scorecard? Of the four perspectives that this concept introduces, do you think one of the perspectives is more crucial than another? Does it depend on the company in particular? Give an example of how this analysis can benefit a company.
2. “Tactical decisions are often small-scale decisions that serve a larger purpose.” Discuss how this relates to ratio analysis. Give an example of a decision a company might make using this logic based on ration analysis techniques.
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